Thursday, January 22, 2015

Book Trailers

  1. book trailer is a video advertisement for a book which employs techniques similar to those of movie trailers to promote books and encourage readers. (Wikipedia). There are many ways to approach book trailer assignments, but here are some basic guidelines to get you started:
  • As with all digital media projects, it's about the process, not the product. Consider approaching the book trailer as the as the evidence produced for asking the big question of the assigned reading instead of assigning it like icing on a cake after the reading is done.
    • Align with literacy standards to set purpose. What should the reader be doing? 
      • Mood works well with book trailers because music can be used to help establish in book trailer.
      • Will the class and/or student be able to watch a movie version or listen to audio? 
        • "CCSS.ELA-LITERACY.RL.6.7
          Compare and contrast the experience of reading a story, drama, or poem to listening to or viewing an audio, video, or live version of the text, including contrasting what they "see" and "hear" when reading the text to what they perceive when they listen or watch.

  • All about the writing. 

    • Students and teachers are often eager to jump into the digital creation. The product is only as good as the planning! Writing the script and then storyboarding the script needs to be focus of the process. My recommendation is that the script and storyboard be "approved" prior to allowing access to digital creation.

    • Write the script first. This should be rubric aligned and address the purpose for reading.
    • Storyboard the script. Students may want to "find" images online. Have them plan the images they want to represent their script. After the script and storyboard are approved they can sear for digital images.
    • There are many templates for scripts and storyboards. Try a Google search. The correct format will depend upon your production purpose, intended digital tool, length, etc.

  • Creating the Video.

    •  Make sure the rubric addresses details that support the literacy standards, not advanced technology tricks. Spelling, grammar, citations (ALL digital media including images, audio and music not created by the student)
    • Video tools:
      • Animoto (scroll to the bottom of the page and click "educator" under "Animoto for". You will receive passcode so students are limited to 30 second videos).
        • Stock images and music make this a one-stop shop for the first time video creator or as a time saving tool in the unit.
      • Vine (Edutopia "How To article)
      • iMovie (Requires app on Apple or products or download for Windows)
      • Movie tool apps for devices or in software.

  • Peer review and editing.

    • The first go should not be the final product. Emphasizing the rubric, just as with any good writing and product, the video producer(s) should take constructive feedback and edit.
    • Providing authentic publication options will encourage pride in work. 
      • Many library management systems (including Destiny) allow videos or video links to be added to book records.
      • Use a school account or hashtag to share on Twitter
        • Great idea to celebrate March Reading month!
      • Share with local library.

  • Creating with limited digital tools.
    •  1:1, many digital cameras or devices and access to labs is not required for creating book trailers. 

    • For those with limited access to digital tools, this Scholastic blog post on recording "hosted" book talks" was a great solution. 
The following example, professionally made by the publisher, is a great example of a "teaser" book trailer. The use of limited images, with script moving the message forward, emphasizing the importance of scripting.




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